Convenience store shelves advertising is the use of decorative means to the display of goods for artistic combination to achieve the promotional merchandise, expand sales purposes a form of expression.
It is the embodiment of merchandise and in-store appearance operating characteristics of the "face" and "silent salesman" in the convenience store and the consumer
plays an important role in the communicator. Carefully arranged shelves of convenience stores socialism is an important part of the work.
The role of convenience store shelves:
1. Attract customers, expand sales.
Convenience store shelves, the artists carefully designed, through the colorful merchandise and props consisting of a piece of the screen, strongly attracted the attention of consumers. This is to attract customers, improve customer into the store, to expand sales will play an important role.
(2) description of goods, consumer guide.
In today's growing commodity production, retail convenience stores operated by the goods, the variety has been more complex, more and more color variety, consumers saw the colorful assortment of merchandise, often illegible because the characteristics of goods , quality and usage, and produce hesitation, waiting to see the psychological impact of the convenience store sales. When new products to the shelves, seasonal merchandise, brand-name merchandise in a timely manner, there are plans to carry out display, intuitive introduction to consumers, for consumers to choose their most needed goods provided for convenience only. Display shelves to be more specific, vividly describes the performance of a commodity and use. After the introduction of the shelves, people had some kind of business knowledge, you can rest assured to buy it. Therefore, the display shelves in helping customers buy goods, you can play the role of tips and guidance.
3 decorative storefront amenity.
Display shelves for decoration store, amenity has a very important role. Shelf itself can give to enjoy the beauty of art. Coupled with windows facing the street are set, it can also store and shops to market, street play a decorative landscaping.